Narrow search
Showing 11 - 20 of 30,399
Cover Image
Implementing Marketing Analytics
Farris, Paul; Venkatesan, Rajkumar - 2021
This note supports cases used in Darden's "Marketing Analytics" course elective. Marketing analytics powered by "big data" holds the promise to transform marketing strategy from a discipline based mostly on intuition to a fact-based decision-making process. Based on interactions with more than...
Persistent link: https://www.econbiz.de/10014092727
Cover Image
Marketing information systems
Schaffir, Kurt H.; Trentin, H. George - 1973
Persistent link: https://www.econbiz.de/10013535197
Cover Image
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa; Shehawy, Yasser Moustafa; Almoraish, Ahmed; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Cover Image
Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
Cover Image
Value opportunity webs : a new concept for anticipating potential marketplace breakthroughs
Fahey, Liam; Narayanan, V. K. - In: Strategy & leadership : a publication of Strategic … 36 (2008) 6, pp. 5-10
Persistent link: https://www.econbiz.de/10003789927
Cover Image
Anbieter
Wölfel, Julia; Weiler, Tobias - 2008
Persistent link: https://www.econbiz.de/10003882664
Cover Image
Nachfrager
Wölfel, Julia; Weiler, Tobias - 2008
Persistent link: https://www.econbiz.de/10003882667
Cover Image
From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W. - 2008
Persistent link: https://www.econbiz.de/10003609461
Cover Image
Customer empowerment in tourism through consumer centric marketing (CCM)
Niininen, Outi; Buhalis, Dimitrios; March, Roger - In: Qualitative market research : an international journal 10 (2007) 3, pp. 265-281
Persistent link: https://www.econbiz.de/10003492523
Cover Image
Improving honeywell's market research : combining online survey, traditional interviewing techniques and web-based reporting
Feld, Karl G.; Stone, William K. - In: Market research best practice : 30 visions for the …, (pp. 195-212). 2007
Persistent link: https://www.econbiz.de/10003551617