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Google Marketing : Werben mit...
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1,974
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177
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125
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114
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110
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94
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91
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87
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85
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74
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71
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69
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62
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62
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61
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60
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58
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55
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52
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52
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51
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51
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50
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50
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49
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49
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48
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47
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45
Alt, Rainer
45
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44
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44
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43
Kuß, Alfred
42
Dichtl, Erwin
41
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41
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41
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41
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Journal of Food Distribution Research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Information systems research : ISR
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Management Science
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149
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140
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138
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Journal of marketing management : MM
132
International journal of electronic marketing and retailing : IJEMR
131
Journal of Agricultural and Applied Economics
130
Premier reference source
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
128
Journal of marketing communications
127
European journal of marketing : EJM
122
International journal of advertising : the review of marketing communications
121
International journal of e-business research : an official publication of the Information Resources Management Association
121
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Tourism management : research, policies, practice
120
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
European journal of operational research : EJOR
118
Gabler Edition Wissenschaft
115
International journal of electronic business
111
International journal of hospitality management
110
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108
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8,890
RePEc
6,891
BASE
1,948
EconStor
366
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345
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74
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46
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51
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51
An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya
;
Yang, Sha
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
,
pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
Saved in:
52
Webmarketing in der Hotellerie : Nutzung und Erfolgsfaktoren für den Einsatz
Reisenzahn, Thomas
- In:
HMD : Praxis der Wirtschaftsinformatik
46
(
2009
)
270
,
pp. 29-36
Persistent link: https://www.econbiz.de/10003911174
Saved in:
53
Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
Saved in:
54
Double marginalization in performance-based advertising : implications and solutions
Dellarocas, Chrysanthos
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1178-1195
Persistent link: https://www.econbiz.de/10009563499
Saved in:
55
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
56
Search Engine
Marketing
, Inc. : driving search traffic to your company's web site
Moran, Mike
;
Hunt, Bill
-
2008
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10003718879
Saved in:
57
Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.
;
Mullen, Tracy
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
Saved in:
58
Die
Google
-Ökonomie : wie
Google
die Wirtschaft verändert
Kaumanns, Ralf
;
Siegenheim, Veit
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003512536
Saved in:
59
Schraubendreher oder Schraubenzieher? : im Netz ist richtig oder falsch nicht relevant
Müller, Klaus
- In:
Zeitschrift der Unternehmensberatung : ZUb
2
(
2007
)
1
,
pp. 32-36
Persistent link: https://www.econbiz.de/10003572637
Saved in:
60
An analysis of consumer power on the Internet
Unit Kucuk, S.
;
Krishnamurthy, Sandeep
- In:
Technovation : the international journal of …
27
(
2007
)
1/2
,
pp. 47-56
Persistent link: https://www.econbiz.de/10003417865
Saved in:
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