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A comparative analysis of sports gambling in the United States
Dwyer, Brendan; Hayduk, Ted, III; Drayer, Joris - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
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"Something seriously wrong with U.S. soccer" : a critical discourse analysis of consumers' twitter responses to U.S. soccer's girls' apparel promotion
Sveinson, Katherine; Allison, Rachel - In: Journal of sport management : the official journal of … 36 (2022) 5, pp. 446-458
Persistent link: https://www.econbiz.de/10013382103
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The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego; Zboja, James J.; Briggs, Kristie; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
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LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole; Cunningham, George B.; MacCharles, … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Sanderson, Jimmy - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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In foreign fields : the politics and experiences of transnational sport migration
Carter, Thomas F. - 2011
Persistent link: https://www.econbiz.de/10009237082
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Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573
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Designer genes : DNA testing services and consumer identity
Hirschman, Elizabeth Caldwell; Panther-Yates, Donald - In: Explorations in consumer culture theory : [selected …, (pp. 114-133). 2009
Persistent link: https://www.econbiz.de/10003787518
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Deep engagement with consumer experience : listening and learning with qualitative data
Arnould, Eric J.; Epp, Amber - In: The handbook of marketing research : uses, misuses, and …, (pp. 51-82). 2006
Persistent link: https://www.econbiz.de/10003420102