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Short-term effects of advertis...
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Terlutter, Ralf
31
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Chan, Kara
29
Nickel, Volker
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Nilssen, Tore
28
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28
Yoon, Sukki
28
Huh, Jisu
27
Pauwels, Koen
27
Saffer, Henry
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Bruhn, Manfred
26
Rossiter, John R.
26
Yoon, Hye Jin
26
Zaccour, Georges
26
Chang, Chingching
25
Franses, Philip Hans
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Sørgard, Lars
25
Ford, John B.
24
Hudders, Liselot
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Zentralausschuss der Werbewirtschaft
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Université Paris-Dauphine (Paris IX)
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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American Marketing Association
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Axel-Springer-Verlag
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Journal of Consumer Marketing
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Journal of marketing research : JMR
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European journal of marketing : EJM
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : innovations in planning and applied research
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SpringerLink / Bücher
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European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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International journal of internet marketing and advertising : IJIMA
86
Marketing : ZFP ; journal of research and management
85
Young Consumers
84
Journal of current issues and research in advertising : JCIRA
77
Marketing Science
76
Journal of historical research in marketing
73
NBER working paper series
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Health marketing quarterly
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Journal of retailing
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Working paper / National Bureau of Economic Research, Inc.
64
International journal of industrial organization
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Journal of Product & Brand Management
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International Marketing Review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Strategic Direction
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1
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
2
The effects of sales promotion, attractiveness of internet
advertising
, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya
;
Fernanda, Maria
- In:
International journal of management & enterprise …
20
(
2021
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
Saved in:
3
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai
- In:
Global business review
20
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
Saved in:
4
Measuring the effectiveness of promotional mix and its effect on the market share in the Jordanian communication companies
Bashabsheh, Amin Ayed Nahar
- In:
International economics & finance journal : (IEFJ)
14
(
2019
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012428931
Saved in:
5
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
6
The effect of
advertising
and in-store promotions on the demand for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
Saved in:
7
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
8
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming
;
Wang, Yulan
;
Gan, Xianghua
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
2
,
pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Saved in:
9
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
10
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
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