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Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls

Rath, Dr. Sabyasachi - 2010

the retail advertising …

Persistent link: https://www.econbiz.de/10014199005

Cooperative Advertising Models of Trade Promotion in Channels of Distribution

Blair, Charles; Cao, Zhenzong; Monahan, George E. - 1999

Cooperative advertising, wherein a manufacturer, either directly or indirectly, reimburses a retailer for some or all … of the cost of promotional advertising, is a form of trade promotion that manufacturers offer retailers to stimulate … retail demand. Three forms of cooperative advertising plans are commonly observed in practice: (a) the manufacturer pays the …

Persistent link: https://www.econbiz.de/10014200989

The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services

Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397

Persistent link: https://www.econbiz.de/10013493993

The interaction of discount promotion and display-related promotion on on-demand platforms

Dai, Hongyan; Ge, Ling; Li, Chen; Wen, Yan - In: Information systems and e-business management : ISeB 20 (2022) 2, pp. 285-302

Persistent link: https://www.econbiz.de/10013267878

Product, advertising, biometrics, price and promotion

Charan, Ashok - 2024

practices. Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price, and Promotion. Part …, concepts, and products during development, launch, and post-launch. Part IV delves into advertising, packaging, and biometrics …. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works …

Persistent link: https://www.econbiz.de/10014315994

The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?

Choi, Sunhee; Duhan, Dale F.; Dass, Mayukh - In: Journal of retailing 99 (2023) 1, pp. 115-135

Persistent link: https://www.econbiz.de/10014283365

Improving the media mix : how promotional products enhance advertising impact

Liu, Fang; LeBlanc, H. Paul; Kanso, Ali; Nelson, Richard - In: Journal of marketing communications 29 (2023) 6, pp. 577-596

Persistent link: https://www.econbiz.de/10014454796

Effects of online and offline advertising and their synergy on direct telephone sales

Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352

Persistent link: https://www.econbiz.de/10014461656

Airline brand equity : do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective

Mahadin, Bushra K.; ElSamen, Amjad A. Abu; El-Adly, … - In: International journal of organizational analysis 31 (2023) 6, pp. 2031-2058

Persistent link: https://www.econbiz.de/10014432118

Promotion on the internet : the impact on the consumer and its effects : selected examples

Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703

Persistent link: https://www.econbiz.de/10014382111