//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The total long-term sales effe...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,835
Konsumentenverhalten
81,387
Werbung
13,905
Advertising
11,378
Theorie
10,605
Theory
10,404
Relationship marketing
9,240
Beziehungsmarketing
9,203
Brand management
8,183
Markenführung
8,126
Werbewirkung
8,038
Advertising effects
7,811
Brand image
7,047
Markenimage
7,012
Online-Marketing
6,050
Internet marketing
6,034
USA
5,835
Customer satisfaction
5,764
Online-Handel
5,744
Online retailing
5,733
Kundenzufriedenheit
5,598
United States
5,441
Social Web
5,281
Social web
5,277
Deutschland
5,099
Markenartikel
4,679
Brand
4,604
Service quality
4,451
Dienstleistungsqualität
4,402
Germany
4,364
Einzelhandel
4,318
Retail trade
4,254
Electronic Commerce
3,789
E-commerce
3,674
Experiment
3,607
Verbraucherverhalten
3,602
Emotion
3,425
Marketingmanagement
3,270
Marketing management
3,249
Pricing strategy
3,138
more ...
less ...
Online availability
All
Undetermined
36,222
Free
21,983
Type of publication
All
Article
68,344
Book / Working Paper
34,046
Journal
304
Other
32
Database
1
Type of publication (narrower categories)
All
Article in journal
56,083
Aufsatz in Zeitschrift
56,083
Graue Literatur
8,484
Non-commercial literature
8,484
Working Paper
7,376
Arbeitspapier
6,755
Aufsatz im Buch
5,998
Book section
5,998
Hochschulschrift
3,193
research-article
2,861
Thesis
2,165
Collection of articles of several authors
1,315
Sammelwerk
1,315
Aufsatzsammlung
856
Conference paper
596
Konferenzbeitrag
596
Konferenzschrift
460
Bibliografie enthalten
451
Bibliography included
451
Dissertation u.a. Prüfungsschriften
385
Lehrbuch
359
Collection of articles written by one author
340
Sammlung
340
Case study
337
Fallstudie
337
Textbook
299
review-article
253
Reprint
211
Conference proceedings
201
review
186
Amtsdruckschrift
180
Government document
180
conceptual-paper
178
Article
160
case-report
110
Ratgeber
108
Statistik
104
Guidebook
95
Systematic review
95
Übersichtsarbeit
95
more ...
less ...
Language
All
English
89,739
German
8,684
Undetermined
3,423
French
416
Polish
124
Spanish
106
Italian
84
Russian
54
Swedish
53
Danish
35
Dutch
31
Portuguese
26
Norwegian
24
Finnish
21
Hungarian
18
Romanian
13
Slovak
10
Lithuanian
9
Czech
8
Croatian
8
Serbian
5
Bulgarian
4
Multiple languages
3
Slovenian
3
Chinese
3
Arabic
2
Indonesian
2
Turkish
2
Afrikaans
1
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
more ...
less ...
Author
All
Han, Heesup
126
Gierl, Heribert
122
Belk, Russell W.
121
Phau, Ian
112
Mattila, Anna S.
111
Bauer, Hans H.
107
Grunert, Klaus G.
106
Pelsmacker, Patrick de
105
Huber, Frank
98
Kaiser, Harry M.
98
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Herrmann, Andreas
84
Eisend, Martin
83
Sheth, Jagdish N.
81
Wiedmann, Klaus-Peter
81
Khare, Arpita
79
Grewal, Dhruv
78
Usman, Osly
76
Dwivedi, Yogesh Kumar
75
Septianto, Felix
75
Anderson, Simon P.
71
Nayga, Rodolfo M.
71
Loureiro, Sandra Maria Correia
70
Wansink, Brian
69
Agarwal, Sumit
68
Bagozzi, Richard P.
68
Chintagunta, Pradeep K.
68
Laroche, Michel
68
Stavins, Joanna
67
Paul, Justin
64
Jang, Soocheong
62
Bruwer, Johan
61
Gröppel-Klein, Andrea
61
Verhoef, Peter C.
61
Walsh, Gianfranco
61
Esch, Franz-Rudolf
60
Ko, Eunju
59
Rajagopal
57
Taylor, Charles Raymond
57
more ...
less ...
Institution
All
National Bureau of Economic Research
580
Springer Fachmedien Wiesbaden
165
OECD
56
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
56
American Marketing Association
41
Verlag Dr. Kovač
33
IGI Global
31
International Energy Agency
30
C.E.P.R. Discussion Papers
26
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
23
Information Resources Management Association
21
Zentralausschuss der Werbewirtschaft
21
Books on Demand GmbH <Norderstedt>
20
Nordic Council of Ministers
20
Université Paris-Dauphine (Paris IX)
17
Friedrich-Schiller-Universität Jena
16
Nomos Verlagsgesellschaft
16
EconWPA
14
European Society for Opinion and Marketing Research
14
INSEAD
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Universität Mannheim
13
Agricultural and Applied Economics Association - AAEA
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
Axel-Springer-Verlag
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Erasmus Research Institute of Management
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Haufe-Lexware GmbH & Co. KG
10
Technische Universität Braunschweig
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Deutscher Dialogmarketing Verband
9
European University Institute / Department of Economics
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Ökologische Kommunikation mbH
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,098
Journal of retailing and consumer services
2,078
International journal of hospitality management
802
International journal of consumer studies
775
Psychology & marketing
750
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
NBER working paper series
577
European Journal of Marketing
498
Journal of advertising research
494
Working paper / National Bureau of Economic Research, Inc.
475
Journal of Consumer Marketing
470
NBER Working Paper
424
European journal of marketing : EJM
416
Management science : journal of the Institute for Operations Research and the Management Sciences
408
SpringerLink / Bücher
408
Journal of marketing research : JMR
406
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
398
Journal of marketing communications
388
The journal of brand management : an international journal
362
Journal of marketing
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of international consumer marketing
336
Journal of marketing management : MM
336
Tourism management : research, policies, practice
333
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of travel and tourism marketing
329
Journal of retailing
328
International journal of advertising : the quarterly review of marketing communications
321
Marketing letters : a journal of research in marketing
321
International journal of advertising : the review of marketing communications
308
Journal of the Academy of Marketing Science
305
Cogent business & management
301
Journal of fashion marketing and management
296
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
293
Journal of consumer behaviour : an international research review
290
The journal of consumer marketing
290
more ...
less ...
Source
All
ECONIS (ZBW)
93,852
Other ZBW resources
3,741
USB Cologne (EcoSocSci)
2,599
RePEc
1,433
EconStor
844
BASE
166
OLC EcoSci
51
USB Cologne (business full texts)
32
ArchiDok
9
more ...
less ...
Showing
1
-
10
of
102,727
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of
advertising
on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
13
(
2014
)
4
,
pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
Saved in:
2
Colour temperature in
advertising
and its impact on consumer purchase intentions
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Oeconomia Copernicana
8
(
2017
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
Saved in:
3
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
4
Effectiveness of female nudity in e-
advertising
Digout, Jacques
;
Salloum, Charbel
;
Hajjar, Leah
;
Taha, Nahed
- In:
International journal of electronic marketing and …
8
(
2017
)
4
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011858773
Saved in:
5
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
6
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
7
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
8
Α path to our heart : visual metaphors and “white” space in
advertising
aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
9
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
10
Advertising
functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->