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Advertising empirical generali...
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Werbung
13,788
Advertising
11,258
Empirische Methode
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Empirical method
4,040
Werbewirkung
3,854
Advertising effects
3,793
Consumer behaviour
3,214
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3,108
Internet marketing
1,839
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1,838
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1,790
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1,734
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1,595
advertising
1,400
USA
1,343
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1,173
Germany
1,132
Marketing
1,029
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829
Markenführung
808
Marketingmanagement
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Marketing management
677
Social Web
607
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Markenimage
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Brand image
496
Preismanagement
484
Pricing strategy
484
Markenartikel
454
Wettbewerb
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Internet
397
Großbritannien
384
Brand
373
Zielgruppe
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United Kingdom
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337
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Kaiser, Harry M.
67
Eisend, Martin
58
Anderson, Simon P.
39
Taylor, Charles Raymond
39
Kind, Hans Jarle
37
Pelsmacker, Patrick de
37
Gierl, Heribert
32
Nickel, Volker
29
Okazaki, Shintaro
29
Pflaum, Dieter
29
Rosengren, Sara
29
Septianto, Felix
29
Mueller, Barbara
28
Nilssen, Tore
28
Wilbur, Kenneth C.
28
Bruhn, Manfred
27
Saffer, Henry
27
Dahlén, Micael
26
Diehl, Sandra
25
Sørgard, Lars
25
Zaccour, Georges
25
Chan, Kara
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Esch, Franz-Rudolf
23
Huh, Jisu
22
Kinnucan, Henry W.
22
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Ford, John B.
20
Richards, Timothy J.
20
Silk, Alvin J.
20
Terlutter, Ralf
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Jullien, Bruno
19
Liaukonyte, Jura
19
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National Bureau of Economic Research
75
Springer Fachmedien Wiesbaden
57
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
14
EconWPA
12
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
American Marketing Association
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Verlag Dr. Kovač
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
NET Institute
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
IGI Global
6
Centre for Social and Economic Research on the Global Environment
5
De Gruyter Oldenbourg
5
Economic Research Service, Department of Agriculture
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Books on Demand GmbH <Norderstedt>
4
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
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The international journal of human resource management
263
Journal of advertising research
235
International journal of advertising : the review of marketing communications
210
Journal of business research : JBR
187
International journal of advertising : the quarterly review of marketing communications
186
SpringerLink / Bücher
183
Journal of advertising : official publication of the American Academy of Advertising
181
Journal of advertising
177
Journal of marketing communications
153
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
85
Young Consumers
83
Journal of marketing
78
International journal of production economics
77
NBER working paper series
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
Journal of historical research in marketing
71
Marketing Science
69
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
63
Working paper / National Bureau of Economic Research, Inc.
62
International Marketing Review
59
International journal of internet marketing and advertising : IJIMA
59
NBER Working Paper
59
Strategic Direction
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
International journal of technology management : IJTM
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
Psychology & marketing
56
International journal of industrial organization
55
International journal of production research
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of Product & Brand Management
54
The journal of technology transfer
53
Journal of current issues and research in advertising : JCIRA
51
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ECONIS (ZBW)
16,628
USB Cologne (EcoSocSci)
1,409
RePEc
929
Other ZBW resources
908
EconStor
240
BASE
84
USB Cologne (business full texts)
30
OLC EcoSci
9
ArchiDok
6
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Showing
1
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10
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20,243
Sort
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date (oldest first)
1
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10003725674
Saved in:
2
What we know about
advertising
: lessons from empirical generalizations
Precourt, Geoffrey
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003860354
Saved in:
3
Today's
advertising
laws: will they survive the digital revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
Saved in:
4
Advertising
impact generalizations in a marketing mix context
Hanssens, Dominique M.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
Saved in:
5
Reaching donors : neuro-linguistic programming implications for effective charity marketing communications
Mainwaring, Susan
;
Skinner, Heather
- In:
The marketing review
9
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003883391
Saved in:
6
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
7
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10009010433
Saved in:
8
Special issue: Reinquiries in
advertising
research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
9
Reinquiries in
advertising
research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
10
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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