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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2009) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
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Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation
Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 828-845
Persistent link: https://www.econbiz.de/10008736197
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The impact of brand rating dispersion on firm value
Luo, Xueming; Raithel, Sascha; Wiles, Michael A. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 399-415
Persistent link: https://www.econbiz.de/10009755683
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 76 (2012) 1, pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
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The effect of implementing chatbot customer service on stock returns : an event study analysis
Fotheringham, Darima; Wiles, Michael A. - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 802-822
Persistent link: https://www.econbiz.de/10014326648
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The effect of customer service on retailers’ shareholder wealth: The role of availability and reputation cues
Wiles, Michael A. - In: Journal of retailing 83 (2007) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10007599011
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Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 828-846
Persistent link: https://www.econbiz.de/10008708352
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2009) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10009893527
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Marketing experience of CEOs and corporate social performance
Janani, Saeed; Christopher, Ranjit M.; Nikolov, Atanas; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 460-481
Persistent link: https://www.econbiz.de/10013199120
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Marketing competence and institutional trust in business
Janani, Saeed; Wiles, Michael A.; Mishra, Saurabh - In: Journal of international marketing 30 (2022) 3, pp. 5-17
Persistent link: https://www.econbiz.de/10013388972