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Essentials of marketing : a ma...
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Marketingmanagement
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4,193
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3,234
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3,087
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2,919
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Kotler, Philip
140
Bruhn, Manfred
118
Tadajewski, Mark
92
Homburg, Christian
85
Meffert, Heribert
85
Sheth, Jagdish N.
82
Pepels, Werner
68
Hunt, Shelby D.
65
Tomczak, Torsten
47
Keller, Kevin Lane
46
Kumar, V.
46
Backhaus, Klaus
43
Vargo, Stephen L.
42
Brown, Stephen
41
Grönroos, Christian
41
Kirchgeorg, Manfred
41
Kleinaltenkamp, Michael
40
Malhotra, Naresh K.
40
Albers, Sönke
39
Bauer, Hans H.
37
Esch, Franz-Rudolf
36
Kuß, Alfred
36
Wiedmann, Klaus-Peter
36
Kitchen, Philip J.
35
Lusch, Robert F.
35
Burmann, Christoph
32
Jones, D. G. Brian
32
Maclaran, Pauline
31
Vrontis, Demetris
31
Armstrong, Gary
30
Berndt, Ralph
30
Piercy, Nigel
29
Belz, Christian
28
Shaw, Eric H.
28
Huber, Frank
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Reinecke, Sven
27
Diller, Hermann
26
Fritz, Wolfgang
26
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American Marketing Association
73
Springer Fachmedien Wiesbaden
66
Books on Demand GmbH <Norderstedt>
19
European Society for Opinion and Marketing Research
18
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Duncker & Humblot
12
Edward Elgar Publishing
12
Verlag Franz Vahlen
12
Erasmus Research Institute of Management
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Academy of Marketing Science
7
American Management Association
7
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
AMACOM
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Universität St. Gallen
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
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Journal of business research : JBR
355
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
261
Journal of strategic marketing
205
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
European Journal of Marketing
140
Europäische Hochschulschriften / 5
137
The journal of business & industrial marketing
124
Journal of marketing
120
Marketing theory
112
Journal of marketing communications
109
Journal of historical research in marketing
97
Marketing Intelligence & Planning
97
Marketing intelligence & planning
96
Gabler Edition Wissenschaft
91
Journal of retailing and consumer services
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
67
Lehrbuch
65
Journal of marketing research : JMR
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
AMS review : official publication of the Academy of Marketing Science
61
The journal of brand management : an international journal
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
50
Psychology & marketing
50
Journal of business economics : JBE
49
Business horizons
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
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Source
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ECONIS (ZBW)
19,265
USB Cologne (EcoSocSci)
728
Other ZBW resources
496
RePEc
64
EconStor
30
BASE
24
OLC EcoSci
9
USB Cologne (business full texts)
8
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51
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
52
Kompetenzorientiertes Marketing in Wertsystemen
Jüttner, Uta
-
1996
Persistent link: https://www.econbiz.de/10000953006
Saved in:
53
Costly buyer search in laboratory markets with seller advertising
Cason, Timothy N.
(
contributor
);
Datta, Shakun
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003715188
Saved in:
54
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
55
Corporate Reputation Management durch Corporate Communications
Seemann, Ralph
-
2008
Persistent link: https://www.econbiz.de/10003753887
Saved in:
56
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
Saved in:
57
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
58
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
59
Integrated marketing communication : trends and innovations
Jain, Shridha
-
2008
Persistent link: https://www.econbiz.de/10003783245
Saved in:
60
An open source, controversies-based macromarketing chapter : an initial step toward a free online macromarketing course?
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10003784287
Saved in:
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