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Eco-labeled products : trends or tools for sustainability strategies?

De Chiara, Alessandra - In: Journal of business ethics : JOBE 137 (2016) 1, pp. 161-172

Persistent link: https://www.econbiz.de/10011538412

Responses toward corporate crisis and corporate advertising

Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665

Persistent link: https://www.econbiz.de/10010467257

Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility

Skard, Siv; Thorbjørnsen, Helge - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 149-160

Persistent link: https://www.econbiz.de/10010424756

Editorial : the London Olympics 2012 : what advertisers should watch

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 459-464

Persistent link: https://www.econbiz.de/10009581826

Ethics, advertising and responsibility

Quinn, Francis X. (ed.) - 1963

Persistent link: https://www.econbiz.de/10002934000

CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel

Brinkmann, Mara - In: CSR und Produktmanagement : langfristige …, (pp. 161-179). 2015

Persistent link: https://www.econbiz.de/10011290674

Advertising to the end consumers by pharmaceutical companies : blessing or curse?

Goldberg, Scott - 2013

Persistent link: https://www.econbiz.de/10011293891

Corporate Social Responsibility, Advertisement & Branding - Frauds - Ethics

Saxena, Neha - 2017

Life blood of business i.e. human resource, intellectual capital, finance, material etc. are all the resources in absence of which no commercial activity have an initiation, growth and survival. Sustenance of corporates are dependent to a larger extent on consumer response and acceptance i.e....

Persistent link: https://www.econbiz.de/10012968460

Corporate Social Responsibility's Impact on Stock Performance -- The Case of the Children's Food and Beverage Advertising Initiative

Gondhalekar, Vijay - 2015

Beverage Advertising Initiative (CFBAI) as well as those of their competitors that did not join the initiative. We find that …

Persistent link: https://www.econbiz.de/10013022481

The Tiny Trumpet : The Surprisingly Weak Relationship from Advertising to Corporate Social Responsibility — A Systematic Literature Review and a Panel Study of the World's Largest...

Pope, Shawn - 2016

Theorists have given strategic and political explanations to expect a relationship from advertising to CSR. Contrary to … this expectation, the nearly thirty studies that have tested the relationship from advertising to CSR have yielded evidence … panel study. The present findings, as well, suggest the absence of a strong, robust link from advertising to CSR. In a …

Persistent link: https://www.econbiz.de/10012984036