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Nakata, Cheryl
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Journal of the Academy of Marketing Science
9
Journal of business research : JBR
6
The journal of product innovation management : an international publication of the Product Development & Management Association
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International Marketing Review
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International marketing review
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Management of technology and innovation in Japan : with 28 tables
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1
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11
Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl
;
Izberk-Bilgin, Elif
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003864759
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12
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
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13
Instituting the marketing concept in a multinational setting: the role of national culture
Nakata, Cheryl
;
Sivakumar, K.
-
2006
Persistent link: https://www.econbiz.de/10003410825
Saved in:
14
Spurring cross-functional integration for higher new product performance: a group effectiveness perspective
Nakata, Cheryl
;
Im, Subin
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 554-571
Persistent link: https://www.econbiz.de/10003980067
Saved in:
15
Integrating marketing and information services functions : a complementarity and competence perspective
Nakata, Cheryl
;
Zhu, Zhen
;
Izberk-Bilgin, Elif
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009381728
Saved in:
16
Forward to the future : the new knowledge needed to advance NPD-Innovation theory and practice
Nakata, Cheryl
;
Di Benedetto, C. Anthony
- In:
The journal of product innovation management : an …
29
(
2012
)
3
,
pp. 341-343
Persistent link: https://www.econbiz.de/10009560005
Saved in:
17
Co-production of prolonged, complex, and negative services : an examination of medication adherence in chronically ill individuals
Spanjol, Jelena
;
Cui, Anna Shaojie
;
Nakata, Cheryl
; …
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 284-302
Persistent link: https://www.econbiz.de/10011336510
Saved in:
18
Fix it or leave it? : customer recovery from self-service technology failures
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10009732748
Saved in:
19
Enhancing new product adoption at the base of the pyramid : a contextualized model
Nakata, Cheryl
;
Weidner, Kelly
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009411909
Saved in:
20
Enhancing market exchanges at the base of the pyramid : the roles of national culture, nontraditional capitals, and transformative technologies
Nakata, Cheryl
;
Antalis, Erin
- In:
International marketing review
32
(
2015
)
6
,
pp. 762-782
Persistent link: https://www.econbiz.de/10011517632
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