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Nakata, Cheryl
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Journal of the Academy of Marketing Science
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Spurring Cross-Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective
Nakata, Cheryl
;
Im, Subin
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 554-572
Persistent link: https://www.econbiz.de/10008410048
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42
Self-service technology effectiveness: the role of design features and individual traits
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
4
,
pp. 492-506
Persistent link: https://www.econbiz.de/10007877466
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43
Fix It or Leave It? Customer Recovery from Self-service Technology Failures
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10010073974
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44
The complex contribution of information technology capability to business performance
Nakata, Cheryl
;
Zhu, Zhen
;
Kraimer, Maria L.
- In:
Journal of managerial issues : JMI
20
(
2008
)
4
,
pp. 485-506
Persistent link: https://www.econbiz.de/10009883947
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45
Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen
;
Nakata, Cheryl
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10009884886
Saved in:
46
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10009884931
Saved in:
47
From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl
;
Viswanathan, Madhubalan
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1657
Persistent link: https://www.econbiz.de/10010046438
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48
Designing global new product teams: Optimizing the effects of national culture on new product development
Sivakumar, K.
;
Nakata, Cheryl
- In:
International marketing review
20
(
2003
)
4
,
pp. 397-445
Persistent link: https://www.econbiz.de/10006254148
Saved in:
49
Activating the marketing concept in a global context: An MNC country managers' perspective
Nakata, Cheryl
- In:
International marketing review
19
(
2002
)
1
,
pp. 39-64
Persistent link: https://www.econbiz.de/10006259697
Saved in:
50
Emerging market conditions and their impact on first mover advantages: An integrative review
Nakata, Cheryl
;
Sivakumar, K.
- In:
International marketing review
14
(
1997
)
6
,
pp. 461-485
Persistent link: https://www.econbiz.de/10006310463
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