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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation

Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604

Persistent link: https://www.econbiz.de/10010470486

Marketing small towns : a preliminary investigation

Fraccastoro, Katherine A.; Karani, Komal - In: Journal of business & economics research 12 (2014) 3, pp. 307-311

Persistent link: https://www.econbiz.de/10010400186

Tourists' selection criteria and motivation : does nationality matter?

Pantouvakis, Angelos; Patsiouras, Christos - In: Spoudai : journal of economics and business 66 (2016) 1/2, pp. 22-31

Purpose - The aim of this study is to investigate the most important criteria that prompted tourists to visit a destination. In the present paper we will attempt to examine the factors affecting tourists to select a destination, the factors motivating tourists to select a destination and if...

Persistent link: https://www.econbiz.de/10011494017

Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...

Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089

Persistent link: https://www.econbiz.de/10011405195

OFDI and inbound tourism : a perspective of reverse country-of-origin effect

Yu, Yiqing; Nicolau, Juan Luis; Liu, Xianwei; Chen, Zheshi - In: Journal of travel and tourism marketing 38 (2021) 3, pp. 316-325

Persistent link: https://www.econbiz.de/10012514055

#StayHome today so we can #TravelTomorrow : tourism destinations' digital marketing strategies during the Covid-19 pandemic

Ketter, Eran; Avraham, Eli - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 819-832

Persistent link: https://www.econbiz.de/10012649891

Social media activation of pro-environmental personal norms : an exploration of informational, normative and emotional linkages to personal norm activation

Han, Wei; Wang, Yi; McCabe, Scott - In: Journal of travel and tourism marketing 38 (2021) 6, pp. 568-581

Persistent link: https://www.econbiz.de/10012623378

First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation

Rather, Raouf Ahmad; Hollebeek, Linda D.; Mostafa … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 549-564

Persistent link: https://www.econbiz.de/10012880242

The travel behaviours of international students : nationality-based constraints and opportunities

Gardiner, Sarah; King, Brian; Wilkins, Hugh - In: Journal of vacation marketing : an international journal 19 (2013) 4, pp. 287-299

Persistent link: https://www.econbiz.de/10010188934

Emerging rural tourism in China's current tourism industry and tourist behaviors : the case of Anji County

Chi, Xiaoting; Han, Heesup - In: Journal of travel and tourism marketing 38 (2021) 1, pp. 58-74

Persistent link: https://www.econbiz.de/10012440371