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DIEM 2015 : scientific conference on innovation, leadership & entrepreneurship - challenges of modern economy" : abstracts of the proceedings : 2st Dubrovnik International Economic...
Vrdoljak Raguž, Ivona (ed.) - Scientific Conference on Innovation, Leadership & … - 2015
Persistent link: https://www.econbiz.de/10011391371
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Społeczna odpowiedzialność przedsie̜biorstwa a marketing
Janeczek, Urszula - 2016
Persistent link: https://www.econbiz.de/10011565934
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The transparency construct in corporate marketing
Leitch, Shirley R. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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Modernes Marketing zwischen wirtschaftlicher und gesellschaftlicher Verantwortung
Oetker, Arend - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 401-406). 2018
Persistent link: https://www.econbiz.de/10011741029
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Sustainability as a marketing tool : to be or to appear to be?
Baldassarre, Fabrizio; Campo, Raffaele - In: Business horizons 59 (2016) 4, pp. 421-429
Persistent link: https://www.econbiz.de/10011514829
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A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo; Willem, Annick - In: Sport management review 21 (2018) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
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Marketing und soziale Verantwortung
Hansen, Ursula - In: Unternehmung, Gesellschaft und Ethik : Erfahrungen und …, (pp. 149-161). 2000
Persistent link: https://www.econbiz.de/10001453552
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The role of ethics and social responsibility in organizational success : a Spanish perspective
Vitell, Scott J.; Ramos, Encarnación; Nishihara, Ceri M. - In: Journal of business ethics : JOBE 91 (2010) 4, pp. 467-483
Persistent link: https://www.econbiz.de/10003957958
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Corporate social responsibility theories : mapping the territory
Garriga, Elisabet; Melé Carné, Domènec - 2009
Persistent link: https://www.econbiz.de/10003919598
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Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Business and politics : B&P 14 (2012) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10009631555