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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
change; globalization, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
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Focused issue: Researching service MNEs : theoretical developments and empirical evidence
Kundu, Sumit K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003743368
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Developing a pedagogy for globalization : a marketing and political science multi-disciplinary and transnational approach
Arsenault, Paul M.; Stevenson, Linda S. - In: Journal of teaching in international business 23 (2012) 4, pp. 277-290
Persistent link: https://www.econbiz.de/10009756659
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Marketing et développement du Tiers-Monde : quelques applications au secteur agro-alimentaire en Afrique
Hénault, Georges M. - 1987
Persistent link: https://www.econbiz.de/10000731772
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Marketing and development : macromarketing perspectives
Klein, Thomas A.; Nason, Robert D. - 2009
Persistent link: https://www.econbiz.de/10003876639
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La mondialisation et ses effets : nouveaux débats ; approches d'Europe et d'Amérique latine
Pinot de Villechenon, Florence (contributor) - 2006
Persistent link: https://www.econbiz.de/10003336484
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A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501
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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
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Internationalization of companies from developing countries
Kuada, John E.; Sørensen, Olav Jull - 2000
Persistent link: https://www.econbiz.de/10001464479
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun - In: Journal of global marketing 34 (2021) 4, pp. 282-291
Persistent link: https://www.econbiz.de/10012650604