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Localizing to Arabic consumers : insights from print advertising

Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211

Persistent link: https://www.econbiz.de/10011852940

The use of different endorser types in advertising : a content analysis of magazine advertisements

Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153

Persistent link: https://www.econbiz.de/10012201019

Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War

Mundel, Juan; Nieves-Pizarro, Yadira - In: Journal of marketing communications 25 (2019) 2, pp. 158-179

Persistent link: https://www.econbiz.de/10012203277

Perfect mothers? : the description of mothers in food advertising

Lee, Jinhee; Hong, Ji Mi; Cheong, Hyuk Jun - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 593-611

Persistent link: https://www.econbiz.de/10012179146

Muslim millennials' attitudes towards fashion advertising

Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of advertising : the review of … 38 (2019) 5, pp. 796-819

Persistent link: https://www.econbiz.de/10012200321

The Impact of the Internet on Advertising Markets for News Media

Athey, Susan - 2013

In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …

Persistent link: https://www.econbiz.de/10012459241