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Corporate communication and corporate marketing
Balmer, John M. T. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671839
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Ethics : corporate social responsibility, power and strategic communication
Lugo-Ocando, Jairo; L'Etang, Jacquie; Ahmad, Zeti Azreen - In: The handbook of communication and corporate social …, (pp. 170-187). 2011
Persistent link: https://www.econbiz.de/10009235291
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Reputation management and corporate social responsibility
Eisenegger, Mark; Schranz, Mario - In: The handbook of communication and corporate social …, (pp. 128-146). 2011
Persistent link: https://www.econbiz.de/10009235293
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008937214
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Ongoing crisis communication : planning, managing, and responding
Coombs, W. Timothy - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10008938485
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Managing political crisis : an interactional approach to "image repair"
Eriksson, Göran; Eriksson, Mats - In: Journal of communication management : an international … 16 (2012) 3, pp. 264-279
Persistent link: https://www.econbiz.de/10009581822
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Giving voice to the silenced : using critical discourse analysis to inform crisis communication theory
Dunn, Carolyn; Eble, Michelle - In: Journal of business ethics : JOBE 132 (2015) 4, pp. 717-735
Persistent link: https://www.econbiz.de/10011414712
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Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E.; Huang-Horowitz, Nell C.; McKeever, … - In: Journal of communication management : an international … 18 (2014) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10010461460
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On the communication value of the company museum and archives
Castellani, Paola; Rossato, Chiara - In: Journal of communication management : an international … 18 (2014) 3, pp. 240-253
Persistent link: https://www.econbiz.de/10010392918
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Produktivfaktor Vertrauen - neue Anforderungen an die Öffentlichkeitsarbeit von und in Unternehmen im Zeitalter der E-Mail-Kommunikation
Bekmeier-Feuerhahn, Sigrid; Eichenlaub, Angelika - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 387-412). 2004
Persistent link: https://www.econbiz.de/10002516446