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Brand personality: A meta-analytic review of antecedents and consequences
Eisend, Martin; Stokburger-Sauer, Nicola - In: Marketing Letters 24 (2013) 3, pp. 205-216
This article presents a meta-analysis on brand personality (BP) by investigating the antecedents and consequences of the BP dimensions of sincerity, excitement, competence, sophistication, and ruggedness, as suggested by Aaker (Journal of Marketing Research 34:347–356, <CitationRef CitationID="CR1">1997</CitationRef>). The authors...</citationref>
Persistent link: https://www.econbiz.de/10010989703
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A comparison of antecedents and consequences of market mavens and opinion leaders
Hoyer, Wayne D.; Stokburger-Sauer, Nicola - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 215-236). 2007
Persistent link: https://www.econbiz.de/10003531955
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Die Relevanz verhaltensorientierter Größen zur Prognose des CLV : eine empirische Analyse im Automobilmarkt
Stokburger-Sauer, Nicola; Hammerschmidt, Maik - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 347-374). 2007
Persistent link: https://www.econbiz.de/10003531989
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Kundenidentifikation als Basis von Kundenloyalität : theoretische und empirische Grundlagen für eine Umsetzung in der Unternehmenspraxis
Stokburger-Sauer, Nicola; Bauer, Hans H.; Mäder, Ralf - In: Journal of business economics : JBE 78 (2008) 9, pp. 923-950
Persistent link: https://www.econbiz.de/10003750883
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Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management
Stokburger-Sauer, Nicola; Bauer, Hans H.; Mäder, Ralf - In: Journal of business economics : JBE 78 (2008) 9, pp. 923-951
Persistent link: https://www.econbiz.de/10008344967
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Brand community: Drivers and outcomes The author thanks Kerstin Kienzle for the data collection, and gratefully acknowledges the support from the company whose diabetes customers b...
Stokburger-Sauer, Nicola - In: Psychology & marketing 27 (2010) 4, pp. 347-369
Persistent link: https://www.econbiz.de/10008394830
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Drivers of consumer–brand identification
Stokburger-Sauer, Nicola; Ratneshwar, S.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 406-418
Persistent link: https://www.econbiz.de/10010050365
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Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management
Stokburger-Sauer, Nicola; Bauer, Hans H.; Mäder, Ralf - In: Journal of business economics : JBE 78 (2008) 9, pp. 923-950
Persistent link: https://www.econbiz.de/10008137310
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Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin - In: Journal of business economics : JBE 78 (2008) 3, pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
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Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 33-40
Persistent link: https://www.econbiz.de/10003766362