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The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture
Bevolo, Marco - 2010
Persistent link: https://www.econbiz.de/10004946548
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Role of corporate leadership and innovation claims on consumer perception of premium products
Gofman, Alex; Bevolo, Marco; Moskowitz, Howard R. - In: International journal of innovation management 13 (2009) 4, pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
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Research for innovation : defining market propositions
Osta, Elisabetta; Cartwright, Phillip A.; Prabhu, Jaideep; … - In: Market research handbook, (pp. 149-167). 2007
Persistent link: https://www.econbiz.de/10003548601
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-437
Persistent link: https://www.econbiz.de/10008451194
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A people researcher's view on Greater China - Here's how a major multinational is building market know-how to cater for China's developing market.
Un, Stefanie; Bevolo, Marco - In: ADMAP : for decisionmakers in advertising, marketing, … 10 (2007), pp. 22-25
Persistent link: https://www.econbiz.de/10007606612
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DEVELOPMENT - Understanding Digital Futures
Andrews, Anton; Bevolo, Marco - In: Design management review 15 (2004) 1, pp. 50-57
Persistent link: https://www.econbiz.de/10007154689
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STRATEGY - Brand design for the long term - The "high design" approach at the heart of Philips's vision of the future is leveraged to create future-proof strategic propositions and...
Bevolo, Marco; Brand, Reon - In: Design management journal 14 (2003) 1, pp. 33-39
Persistent link: https://www.econbiz.de/10007161701
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Premium by design : how to understand, design and market high end products
Bevolo, Marco; Gofman, Alex; Moskowitz, Howard - 2011
Persistent link: https://www.econbiz.de/10013547511
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-437
Persistent link: https://www.econbiz.de/10008443748