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Retail bank selection in developed and developing countries : a cross-national study of students' bank-selection criteria
Blankson, Charles; Omar, Ogenyi Ejye; Cheng, Julian … - In: Thunderbird international business review 51 (2009) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10003824278
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Impact of positioning strategies on corporate performance
Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung; Blankson, Charles; Wang, … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
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The influence of the provision of online channel functions on exporting channel performance : the moderating effect of international experience
Wang, Michael Chih-hung; Khalil, Shadab; Blankson, Charles - In: Journal of global marketing 24 (2011) 2, pp. 125-135
Persistent link: https://www.econbiz.de/10009156368
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The distinction between the success and failure factors driving the implementation of e-channels of distribution : the case of Taiwan
Wang, Michael Chih-Hung; Chen, Lily Shui-Lien; Cheng, … - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10003739652
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Do extrinsic cues affect purchase risk at international e-tailers : the mediating effect of perceived e-tailer service quality
Cheng, Julian Ming Sung; Wang, Edward Shih-Tse; Lin, … - In: Journal of retailing and consumer services 15 (2008) 5, pp. 420-428
Persistent link: https://www.econbiz.de/10003742288
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Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan
Chen, Lily Shui-lien; Wang, Michael Chih-hung; Cheng, … - In: International journal of services and standards 4 (2008) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10003771399
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Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung; Wang, Edward Shih-tse; Lin, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 144-160
Persistent link: https://www.econbiz.de/10003821163
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Soft power and desirable relationship outcomes : the case of Zimbabwean distribution channels
Chinomona, Richard; Lin, Julia Ying-chao; Wang, Michael … - In: Journal of African business 11 (2010) 2, pp. 182-200
Persistent link: https://www.econbiz.de/10008702040
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Value creation through service cues : the case of the restaurant industry in Taiwan
Cheng, Julian Ming Sung; Lin, Julia Ying-chao; Wang, … - In: Services marketing quarterly 31 (2010) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10003960078