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Klamma, Ralf; Haasler, Christian - In: I-KNOW '08 and I-MEDIA '08 : International Conferences …, (pp. 161-168). 2008

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Subjective well-being measurement based on Chinese grassroots blog text sentiment analysis

Qi, Jiayin; Fu, Xiangling; Zhu, Ge - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 859-869

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Social Media Measurement : Methoden zur automatischen Reichweitenmessung von Beiträgen in Webforen

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Do followers matter? : quantitative success factors of sale enhancing product review blogs

Zimmermann, Robert; Thieme, Sascha - In: Digitale Transformation des Marketing, (pp. 56-69). 2018

When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of followers on social media and similar. For this...

Persistent link: https://www.econbiz.de/10013258706