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Kaiser, Harry M.
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53
Septianto, Felix
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45
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39
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37
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34
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30
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30
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29
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29
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29
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28
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Nilssen, Tore
28
Wilbur, Kenneth C.
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Saffer, Henry
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Benhabib, Jess
26
Chan, Kara
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Dahlén, Micael
26
Han, Heesup
26
Pepels, Werner
26
Yoon, Hye Jin
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Bosman, Ronald
25
Bruhn, Manfred
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Härtel, Charmine E. J.
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Rossiter, John R.
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Sørgard, Lars
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Zaccour, Georges
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Huy, Quy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Young Consumers
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Showing
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10
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29,409
Sort
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date (oldest first)
1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Emotionale
Werbung
Mattenklott, Axel
- In:
Wirtschaftspsychologie : mit 21 Tabellen
,
(pp. 85-106)
.
2007
Persistent link: https://www.econbiz.de/10003546108
Saved in:
9
Emotions in
advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
Saved in:
10
Metaphor in
advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
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