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Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora; Nogueira, Joana - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
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Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
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Effective customer selection for marketing campaigns based on net scores
Michel, René; Schnakenburg, Igor; Martens, Tobias von - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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Engaging Customers Using Big Data : How Marketing Analytics are Transforming Business
Sathi, Arvind - 2014
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take...
Persistent link: https://www.econbiz.de/10013523119
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Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh; Ambekar, Suhas Suresh; … - In: International journal of business intelligence research … 12 (2021) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
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Product bundling for "Efficient" vs "Non-Efficient" customers : market basket analysis employing genetic algorithm
Pradhan, Saurabh; Priya, Pankaj; Patel, Gokulananda - In: The international review of retail, distribution and … 32 (2022) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10013274301
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Systemunterstützt individualisierte Kundenansprache in der Mehrkanalwelt der Finanzdienstleistungsbranche : Repräsentation der Einstellungen von Kunden in einem Kundenmodell
Buhl, Hans Ulrich; Fridgen, Michael; Volkert, Stefan - 2003
Persistent link: https://www.econbiz.de/10001793686
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A hybrid data mining approach for credit card usage behavior analysis
Tsai, Chieh-Yuan - In: E-business and telecommunications : 4th international …, (pp. 85-97). 2008
Persistent link: https://www.econbiz.de/10003802876
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The evaluation for perceived quality of products based on text mining and fuzzy comprehensive evaluation
He, Lifeng; Zhang, Ning; Yin, Lemin - In: Electronic commerce research 18 (2018) 2, pp. 277-289
Persistent link: https://www.econbiz.de/10011864124
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Citizen Privacy Framework : Case of a Fuzzy-based Recommender System for Political Participation
Kaskina, Aigul - 2022
Chapter 1. Introduction -- Chapter 2. Insights into Privacy Research -- Chapter 3. Citizen Privacy Profile Framework -- Chapter 4. Fuzzy-based Privacy Settings Recommender System -- Chapter 5. Conclusions.
Persistent link: https://www.econbiz.de/10013368558