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Basic consumer goods
Guy, Ken (contributor) - 1984
Persistent link: https://www.econbiz.de/10003078609
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Erfolgreiche Markteintrittsstrategien im Konsumgüterbereich
Kamlage, Kerstin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001621046
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The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark; Contreras Ramirez, Germán; Campbell, … - In: Journal of business research : JBR 129 (2021), pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
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Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim; Toporowski, Waldemar; Dannewald, Till; … - In: Journal of retailing and consumer services 34 (2017), pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
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A fast-moving consumer goods company and business intelligence strategy development
Hawking, Paul; Sellitto, Carmine - In: International journal of enterprise information systems … 13 (2017) 2, pp. 22-33
Persistent link: https://www.econbiz.de/10011721933
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Corporate governance in FMCG industry
Das, Subhash Chandra - In: Research bulletin / The Institute of Cost Accountants … 45 (2019) 1/2, pp. 16-36
Persistent link: https://www.econbiz.de/10012597635
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Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus - In: Research in world economy 10 (2019) 3, pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
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Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel; Díaz, Angel; Fernández-Moya, … - In: International journal of business excellence 12 (2017) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
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The distribution of consumer goods
Ward, T. S. - 1973
Persistent link: https://www.econbiz.de/10013335511