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Purpose: This article investigated and compared the relative importance of 14 wine attributes on the wine … South African wine consumers by means of a structured online questionnaire. Respondents were divided into two main age … importance of wine attributes between the two age groups investigated. Both groups regarded the previous tasting of a wine and …
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Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the … support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very … heterogeneous picture regarding consumer behaviour and preferences for organic wine. This study seeks to understand the link between …
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