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The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.; Kim, Seungmo; O'Neal, Nick; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
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Personality and inter-role conflict and enrichment : investigating the mediating role of support
Westring, Alyssa Friede; Ryan, Ann Marie - In: Human relations 63 (2010) 12, pp. 1815-1834
Persistent link: https://www.econbiz.de/10008823644
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The development of consumer‐based consumption constellations in children
Chaplin, Lan Nguyen; Lowrey, Tina M. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 757-777
Persistent link: https://www.econbiz.de/10003945101
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Thinking and slacking or doing and feeling? : gender and the interplay of cognition and affect in new venture planning
Armstrong, Craig E. - In: Journal of developmental entrepreneurship : JDE ; a … 16 (2011) 2, pp. 213-226
Persistent link: https://www.econbiz.de/10009297031
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Reasons behind body art adoption : what motivates young adults to acquire tattoos?
Pentina, Iryna; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 73-94
Persistent link: https://www.econbiz.de/10009231293
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Media use as a function of identity : the role of the self concept in media usage
Cheong, Pauline Hope; Hwang, Jennie; Elbirt, Benjamin; … - In: The interrelationship of business and communication, (pp. 365-381). 2010
Persistent link: https://www.econbiz.de/10003948523
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The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
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Multiple media use, polychronicity and multitasking : a review of literature and proposed research directions
Robinson, Helen - In: The marketing review 16 (2016) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10011642087
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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Modeling online advertising : a cross-cultural comparison between China and Romania
Wang, Ying; Sun, Shaojing - In: Journal of marketing communications 16 (2010) 5, pp. 271-285
Persistent link: https://www.econbiz.de/10008695769