The aim of this project is to explore the evolution of service research in two leading service journals – Journal of Service Management and Journal of Service Research. Using bibliometric techniques such as citation and co-citation analysis, this paper study a 13-year period, from 1998 (i.e....

Purpose - Purpose of this contribution is to develop the notion of A2A relationships in service contexts (Gummesson, 2008; Gummesson and Polese, 2009; Vargo and Lusch, 2011) valorizing systems theories contributions. Recent service research advances highlight how much value co-creation processes are...