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Factors identification of online reputation and relationship with trust : a study of generation Y

Gupta, Rashik; Ponnuru, Karteek Ramalinga; Kumar, Anil; … - In: International journal of business information systems : … 26 (2017) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10011856427

Real-time brand reputation tracking using social media

Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43

Persistent link: https://www.econbiz.de/10012593263

How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness

Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267

Persistent link: https://www.econbiz.de/10013361608

Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis

Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367

Persistent link: https://www.econbiz.de/10012022592

Impact of social media on corporate reputation of banks in India : a customers' perspective

Mehta, Reena; Gupta-Bhattacharya, Nupur; Talwar, Shalini - In: Bank parikrama : a journal of banking & finance : … 43 (2018) 1/4, pp. 16-40

Persistent link: https://www.econbiz.de/10012023846

Analysis of the online reputation based on customer ratings of lodgings in tourism destinations

Rodríguez-Díaz, Manuel; Rodríguez-Díaz, Rosa; … - In: Administrative Sciences : open access journal 8 (2018) 3/51, pp. 1-18

This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...

Persistent link: https://www.econbiz.de/10012125305

Social media communication strategies

Floreddu, Paola Barbara; Cabiddu, Francesca - In: The journal of services marketing 30 (2016) 5, pp. 490-503

Persistent link: https://www.econbiz.de/10011615527

The effect of social media on customer loyalty and company performance of insurance industry

Delafrooz, Narges; Zendehdel, Marzieh; Fathipoor, Maryam - In: International journal of economics and financial issues … 7 (2017) 3, pp. 254-264

Persistent link: https://www.econbiz.de/10011819870

Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation

Lv, Haixia; Yu, Guang; Wu, Gang - In: International journal of information technology and … 17 (2018) 3, pp. 170-183

Persistent link: https://www.econbiz.de/10011896613

Inside your social media ring : how to optimize online corporate reputation

Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745

Persistent link: https://www.econbiz.de/10010433293

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