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The effect of a firm's strategic innovation decisions on its market performance
Oh, Choonho; Cho, Yongrae; Kim, Wonjoon - In: Technology analysis & strategic management 27 (2015) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10010502639
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Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
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Prosumer engagement in innovation strategies : the prosumer creativity and focus model
Seran, Sabina; Izvercian, Monica - In: Management decision : MD 52 (2014) 10, pp. 1968-1980
Persistent link: https://www.econbiz.de/10010462684
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Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan
Lee, Shwn-Meei; Li, Chia-Ying; Tsai, Chiun-Yi - In: International journal of technology, policy and … 17 (2017) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011821076
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Redesign im Kopf : kreative Impulse und Ideen für Marketing und Kommunikation
Gold, Christian; Remiger, Christian - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011803142
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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding
Vierula, Markku - 2024
REQUIRES CREATIVITY -- COMPETITIVE ADVANTAGE IS AN UMBRELLA TERM FOR CURRENT TRENDS AND MEANS -- WELL KNOWN STRATEGY TOOLKITS …
Persistent link: https://www.econbiz.de/10015070356
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Effect of market orientation on innovation in the footwear industry of Cibaduyut Bandung
Kostini, Nenden - In: International journal of business and globalisation : IJBG 19 (2017) 2, pp. 200-207
Persistent link: https://www.econbiz.de/10011848130
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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A meta-analysis of when and how advertising creativity works
Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56
Persistent link: https://www.econbiz.de/10012309677