Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 366-385
of the perception of advertising images - an eye-tracking study measured how the general attitudes towards gender roles … overcome gender stereotypes in advertising, to avoid advertising errors associated with unjustified sexualisation and … eroticisation of visual advertising images and models. It also suggests directions for future research on various aspects of gender …
