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The effect of ad smiles on consumer attitudes and intentions : influence of model gender and consumer gender
Trivedi, Rohit H.; Teichert, Thorsten - In: Journal of business research : JBR 99 (2019), pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
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Advertising, gender and society : a psychological perspective
Zawisza-Riley, Magdalena - 2019
Persistent link: https://www.econbiz.de/10012025788
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Men hate it, women love it : guilty pleasure advertising messages
Lancellotti, Matthew P.; Thomas, Sunil - In: Journal of business research : JBR 85 (2018), pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
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Are portrayals of female beauty in advertising finally changing?
Pounders, Kathrynn - In: Journal of advertising research 58 (2018) 2, pp. 133-137
Persistent link: https://www.econbiz.de/10011884959
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The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.; Sparks, Johnny V.; Zimbres, Thais M. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
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Relationship between Spokesperson's gender and advertising color temperature in a framework of advertising effectiveness
Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Scientific Annals of Economics and Business 64 (2017), pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
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Traveling to a gendered destination : a goal-framed advertising perspective
Pan, Li; Lu, Lu; Gursoy, Dogan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 3, pp. 499-522
Persistent link: https://www.econbiz.de/10012201467
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Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason - In: Journal of marketing communications 26 (2020) 4, pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
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Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin; Lee, Yoon-Joo - In: International journal of advertising : the review of … 38 (2019) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
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Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364