Similar Search Results

Consumer Perception Scale in Store Environment (CPS-SE) for Measuring Consumer Buying Behavior

Jha, Shalini; Singh, Bharti; K.P., Suresh - 2015

, namely, perception of merchandise quality, perception of overall environment, perception of ambient music, perception of …

Persistent link: https://www.econbiz.de/10014134586

How viewer tuning, presence, and attention respond to ad content and predict brand search lift

McGranaghan, Matthew; Liaukonyte, Jura; Wilbur, Kenneth C. - In: Marketing science 41 (2022) 5, pp. 873-895

Persistent link: https://www.econbiz.de/10013373615

Being observed in the digital era : conceptualization and scale development of the perception of being observed

Lefkeli, Deniz; Tulan, Dilan; Gürhan-Canli, Zeynep - In: Psychology & marketing 39 (2022) 10, pp. 1992-2008

Persistent link: https://www.econbiz.de/10013465138

Measuring Youth Perceptions in the Direction of Brands on Digital Media Using Netnography

Farooqi, Raheel - 2021

This study explores and observe the motivations of youth in digital culture which influence them to follow and interact with brands on digital media through netnography. This technique try to adopt patron notion of youth in digital culture which influence them for youth follow brands official...

Persistent link: https://www.econbiz.de/10014087444