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Marketing strategy and Wall St...
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Marketingmanagement
17,142
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16,551
Marketing
3,545
Consumer behaviour
2,569
Konsumentenverhalten
2,561
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2,260
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2,257
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1,907
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1,899
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1,655
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1,603
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1,295
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1,139
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1,040
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1,036
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890
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865
KMU
774
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774
Internationales Marketing
765
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753
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701
Social Web
700
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700
Werbung
652
Markenimage
617
Brand image
613
Advertising
603
Market research
593
Marketing theory
560
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541
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522
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511
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Kotler, Philip
123
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Sheth, Jagdish N.
42
Kirchgeorg, Manfred
40
Tomczak, Torsten
40
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
35
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
32
Piercy, Nigel
29
Vrontis, Demetris
29
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
McDonald, Malcolm
25
O'Cass, Aron
25
Reinecke, Sven
25
Diller, Hermann
24
Fritz, Wolfgang
24
Belz, Christian
23
Melewar, T. C.
23
Balmer, John M. T.
22
Fantapié Altobelli, Claudia
22
Hinson, Robert
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Hartley, Steven W.
21
Kotabe, Masaaki
21
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Springer Fachmedien Wiesbaden
61
American Marketing Association
59
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Verlag Franz Vahlen
12
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
4
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Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
194
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
110
Journal of marketing communications
106
Journal of marketing
99
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Psychology & marketing
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
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Source
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ECONIS (ZBW)
16,746
USB Cologne (EcoSocSci)
663
Other ZBW resources
249
RePEc
49
EconStor
23
BASE
6
USB Cologne (business full texts)
5
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51
Mikrogeographische Marktsegmentierung in öffentlichen Betrieben und Verwaltungen
Sandberg, Berit
-
1994
Persistent link: https://www.econbiz.de/10000897361
Saved in:
52
Economic foundations for an entrepreneurial marketing concept
Johannsen Duus, Henrik
-
1994
Persistent link: https://www.econbiz.de/10000897611
Saved in:
53
Hysteresis in marketing
Simon, Hermann
-
1994
Persistent link: https://www.econbiz.de/10000897924
Saved in:
54
Segmentation marketing : new methods for capturing business markets
Berrigan, John
;
Finkbeiner, Carl
-
1992
-
1. ed
Persistent link: https://www.econbiz.de/10000854741
Saved in:
55
Strategisches Softwaremarketing : Übersicht und Bewertung
Schildhauer, Thomas
-
1992
Persistent link: https://www.econbiz.de/10000855207
Saved in:
56
New aspects of the interface between R & D and marketing
1991
Persistent link: https://www.econbiz.de/10000855682
Saved in:
57
Managing customer relationships : organizational evolution in the IT firms
Tunisini, Annalisa
-
1993
Persistent link: https://www.econbiz.de/10000856171
Saved in:
58
Strategische Marketing- und Imageplanung : Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
Huber, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000856558
Saved in:
59
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
60
Der Einsatz von Kundenkarten im Einzelhandel : konzeptionelle und praktische Probleme kartengestützter Kundeninformationssysteme und Kundenbindungsstrategien im stationären Einzelh...
Mohme, Joachim
-
1992
Persistent link: https://www.econbiz.de/10000857525
Saved in:
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