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The effect of brand equity and perceived value on customer revisit intention : a study in quick-service restaurants in Vietnam

Ly Thi Minh Pham; Hong Nga Do; Tuan Minh Phung - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 24 (2016) 5, pp. 14-30

Persistent link: https://www.econbiz.de/10011581410

The role of service encounter interaction behavior in activating customer participation and co-creating value in the health care service

Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy; Tran … - In: Journal of economic development 23 (2016) 2, pp. 100-119

Persistent link: https://www.econbiz.de/10011647701

The relationship between satisfaction and word-of-mouth at the language centers in HoChiMinh City Vietnam

Ha Nam Khanh Giao - In: International journal of applied business and economic … 16 (2018) 2, pp. 427-433

Persistent link: https://www.econbiz.de/10012007397

The impact of Click and Collect’s service quality on customer emotion and purchase decision : a case study of mobile world in Vietnam

Quang Hung Le; Luu Thanh Tan Nguyen; Pham Ngoc Tram Anh - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 195-203

Persistent link: https://www.econbiz.de/10012035617

Predicting tourist loyalty to a small emerging destination : the importance of destination image

Nghiêm-Phú, Binh - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 2, pp. 101-114

Persistent link: https://www.econbiz.de/10011917600

An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam

Bui Nhat Vuong; Sid Suntrayuth - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 367-406). 2020

Persistent link: https://www.econbiz.de/10012521577

How service operations, perceived benefit, and psychological ownership enhance customer retention in retail : evidence in Vietnam supermarkets

Nguyen, Diep T. N.; Minh Pham; Chovancová, Miloslava; … - In: Cogent business & management 10 (2023) 2, pp. 1-25

In a world with enormous opportunities and challenges from the 4.0 revolution and the lingering COVID-19 pandemic, customer retention is more important than ever for retailers. While marketing and advertising can be more or less limited during the pandemic, retailers pay more attention to the...

Persistent link: https://www.econbiz.de/10014505113

The influence of service quality on student satisfaction and student loyalty in Vietnam : the moderating role of the university image

Nguyen Hoang Viet; Tuan Duong Vu; Saleem, Muhammad Abid; … - In: Journal of Trade Science 12 (2024) 1, pp. 37-59

higher education service quality with a specific focus on Vietnam. Second, it examines how the service quality dimensions …,550 university students in Vietnam, confirmatory factor analysis was used to validate the identified dimensions and structural … they impact student satisfaction and loyalty in Vietnam. …

Persistent link: https://www.econbiz.de/10014554128

Determinants of customer engagement behaviour in hospitality industry : evidence from Vietnam

Vo Thi Thu Hong; Khalifa, Gamal Sayed Ahmed; Md Sazzad … - In: International journal of business environment : IJBE 14 (2023) 1, pp. 94-118

Persistent link: https://www.econbiz.de/10014234428

Effects of relational benefits in the model of customers' benefits and relationship quality in Vietnam

Nguyen, Phuong T.; Cao, Hieu V.; Phuoc, Hiep M.; Tran, … - In: Economies : open access journal 10 (2022) 11, pp. 1-20

), Vietnam. From the perspective of enterprises, a study combining qualitative and quantitative research was carried out. Data …

Persistent link: https://www.econbiz.de/10013499455