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Price premia to name brands : an empirical analysis

Wiggins, Steven Neil - In: The journal of industrial economics 44 (1996) 4, pp. 377-388

Persistent link: https://www.econbiz.de/10001212234

Price Premia to Name Brands : An Empirical Analysis

Raboy, David - 2014

This paper examines the factors affecting prices in the North America banana market. There are substantial price … differences between brand name and "generic" companies, and among branded companies. Key questions are what causes these price … differences, how are they related to the brand-names of leading companies, and what role does quality play. Investigation reveals …

Persistent link: https://www.econbiz.de/10013050206

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

Persistent link: https://www.econbiz.de/10013257982

Effects of brand and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan

Liao, Wen-Chih; Tseng, Chun-Chou; Lee, Jui-Ho - In: European journal of cross-cultural competence and management 3 (2014) 2, pp. 1175-191

Persistent link: https://www.econbiz.de/10010489651

Factors affecting Jordanian consumer loyalty toward cellular phone brand

Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375

Persistent link: https://www.econbiz.de/10010409321

Comparative analysis of consumer attitudes in Croatia and Serbia according to domestic and foreign brands

Vranešević, Tihomir; Perić, Nenad - In: Economic research 33 (2020) 1,1, pp. 68-86

Persistent link: https://www.econbiz.de/10013173479

Quality of an experience good : the interaction of price and advertising as a determining factor

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826

Persistent link: https://www.econbiz.de/10014549084

Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa

Mangolele, Amukelani; Zulu, Valencia Melissa - In: African journal of business and economic research : AJBER 17 (2022) 1, pp. 35-56

Persistent link: https://www.econbiz.de/10014249041

Factors affecting smartphone brand switching behavior in Kathmandu valley

Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95

Persistent link: https://www.econbiz.de/10013449196

Impact of brand image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study

Hendra; Lusiah - In: Expert journal of business and management 5 (2017) 2, pp. 74-82

Persistent link: https://www.econbiz.de/10011749783

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