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1
Fashion
portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep
;
Rai, Sushil Kumar
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 309-331
Persistent link: https://www.econbiz.de/10012106629
Saved in:
2
How cosmopolitan are Indian consumers? : a study on
fashion
clothing
involvement
Khare, Arpita
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10010530880
Saved in:
3
Implusive buying behavior in Online
fashion
apparel shopping : an investigation of the influence of the internal and external factors among Indian shoppers
Wadera, Deepti
;
Sharma, Vrinda
- In:
South Asian journal of management : SAJM
25
(
2018
)
3
,
pp. 55-82
Persistent link: https://www.econbiz.de/10012011211
Saved in:
4
India
by design : the pursuit of luxury &
fashion
Boroian, Michael
;
Poix, Alix de
-
2010
Persistent link: https://www.econbiz.de/10003865490
Saved in:
5
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Predictors of
fashion
clothing
involvement among Indian youth
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
Saved in:
7
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
8
Influence of normative and informative values on
fashion
clothing
involvement of Indian women
Khare, Arpita
;
Parveen, Ceeba
;
Mishra, Ankita
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10009563578
Saved in:
9
Role of justification of unethical behaviour in sustainable
fashion
consumption among Indian consumers : a parallel mediation approach
Kaur, Jaspreet
;
Gupta, Sangeeta
;
Singh, Lata Bajpai
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 842-853
Persistent link: https://www.econbiz.de/10014471132
Saved in:
10
A study of customer perception of youth towards branded
fashion
apparels in Chennai City
Kavitha, M.
;
Subramanian, S.
- In:
Economics & finance notes
12
(
2023
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10014442742
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