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Kleinaltenkamp, Michael
55
Baumgarth, Carsten
41
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36
Backhaus, Klaus
35
Sattler, Henrik
35
De Chernatony, Leslie
34
Burmann, Christoph
31
Bruhn, Manfred
30
Esch, Franz-Rudolf
28
Fournier, Susan
27
Huber, Frank
25
Dawes, John
24
Homburg, Christian
24
Meffert, Heribert
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Phau, Ian
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Svensson, Göran
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Johnston, Wesley J.
22
Lindgreen, Adam
22
Naudé, Peter
22
Cova, Bernard
20
Melewar, T. C.
20
Bauer, Hans H.
19
Henneberg, Stephan
19
Kumar, V.
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
19
Ahlert, Dieter
18
Brennan, Ross
18
Fetscherin, Marc
18
Geiger, Ingmar
18
Hildebrandt, Lutz
18
Hruschka, Harald
18
Jacob, Frank
18
Franses, Philip Hans
17
Ko, Eunju
17
Kowalkowski, Christian
17
Pitt, Leyland F.
17
Voeth, Markus
17
Wiedmann, Klaus-Peter
17
Bronnenberg, Bart J.
16
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
32
Université Paris-Dauphine (Paris IX)
25
Verlag Dr. Kovač
15
Markenverband
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Gesellschaft zur Erforschung des Markenwesens
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Springer Gabler <Firma>
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NetLibrary, Inc
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Université Paris-Dauphine
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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International Institute of Social and Economic Sciences
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Lithuanian University of Agriculture
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Siauliai University
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Vytautas Magnus University
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Fördergesellschaft Marketing an der Universität Augsburg
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ISM University of Management and Economics
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OECD
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United States Trademark Association
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AMACOM
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Books on Demand GmbH <Norderstedt>
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ToKnowPress
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3
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3
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2
Centre for International Economic Studies
2
Chambre de commerce et d'industrie de Paris
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Industrial marketing management : the international journal for industrial and high-tech firms
627
Journal of business research : JBR
386
The journal of brand management : an international journal
300
The journal of business & industrial marketing
246
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SpringerLink / Bücher
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The Trademark reporter
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
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Markenartikel : das Magazin für Markenführung
74
Marketing intelligence & planning
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Journal of the Academy of Marketing Science
59
Journal of advertising research
57
Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
52
Springer eBook Collection
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of Business & Industrial Marketing
47
Marketing letters : a journal of research in marketing
47
Business horizons
43
Journal of marketing management : MM
42
Journal of marketing communications
41
Europäische Hochschulschriften / 5
39
Journal of retailing
38
The journal of consumer marketing
38
European journal of marketing
37
Journal of fashion marketing and management
37
Harvard business review : HBR
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Marketing : ZFP ; journal of research and management
36
Research
36
Springer eBook Collection / Business and Economics
36
Handbook of business-to-business marketing
35
International journal of hospitality management
35
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
389
RePEc
319
Other ZBW resources
116
BASE
56
EconStor
48
OLC EcoSci
6
ArchiDok
5
USB Cologne (business full texts)
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91
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
92
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
93
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
94
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Saved in:
95
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
96
Stockout recovery under consignment : the role of inventory ownership in supply chains
Xu, Kefeng
;
Yin, Rui
;
Yan, Dong
- In:
Decision sciences : DS
47
(
2016
)
1
,
pp. 94-124
Persistent link: https://www.econbiz.de/10011496965
Saved in:
97
"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta
;
Grandinetti, Roberto
;
Tunisini, …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
Saved in:
98
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
99
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
100
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
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