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The rhetoric of managed contagion : metaphor and agency in the discourse of viral marketing

Miles, Chris - In: Marketing theory 14 (2014) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10010255574

Moderating role of entrepreneurial marketing in enhancing society through social entrepreneurship : an Indian perspective

Kishor, Jugal - In: International journal of business and globalisation : IJBG 28 (2021) 4, pp. 450-467

Persistent link: https://www.econbiz.de/10012612722

Guerrilla marketing trends for sustainable solutions : evidence from SEM-based multivariate and conditional process approaches

Ahmed, Rizwan Raheem; Qureshi, Jawaid Ahmed; … - In: Journal of business economics and management 21 (2020) 3, pp. 851-871

In today's competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small and medium enterprises (SMEs), and their impact on...

Persistent link: https://www.econbiz.de/10012270459

Some considerations regarding the new trends in marketing approaches

Diaconescu, Mihai - In: The Romanian economic journal : REJ 23 (2020) 77, pp. 2-10

Persistent link: https://www.econbiz.de/10012595254

Viral Marketing im E-Business

Leonardi, Jean-Manuel - 2008

Persistent link: https://www.econbiz.de/10003768547

Effect of brand associations on consumer reactions to unknown on-line brands

Delgado-Ballester, Elena; Hernández-Espallardo, Miguel - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 81-113

Persistent link: https://www.econbiz.de/10003698447

Entrepreneurial Marketing : Besonderheiten und Ausgestaltungsmöglichkeiten

Freiling, Jörg; Kollmann, Tobias - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 3-22). 2008

Persistent link: https://www.econbiz.de/10003600361

Die theoretischen Grundlagen des Entrepreneurial Marketings

Freiling, Jörg - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 25-46). 2008

Persistent link: https://www.econbiz.de/10003600364

Implikationen des Market-Based-View für das Entrepreneurial Marketing

Kollmann, Tobias; Kuckertz, Andreas - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 47-60). 2008

Persistent link: https://www.econbiz.de/10003600369

Modellgestützte Absatzprognosen auf High-Tech-Märkten : eine theoretische und empirische Untersuchung

Gnibba, Kumiko (contributor) - 2006

Persistent link: https://www.econbiz.de/10003529945

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