design was used to investigate the effect of health endorsements on FMCG brand loyalty, brand trust and brand equity of both … endorsements overall, only brand trust was impacted. However, when distinguishing between product categories, health endorsements … did not impact the brand trust, brand equity or brand loyalty of shopping goods, while having a great influence on those …

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

determinants of consumer brand engagement behavior in Facebook brand pages and its impact on brand loyalty. This study applies the … engaged in Facebook brand pages. This research adopted mixed approach of research, which involves qualitative and quantitative … analyses. The data about Facebook brand page activities of 100 brands were collected using Fanpage Karma, a social media …