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Luxury branding
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1
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10
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Sort
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date (oldest first)
1
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
2
Consumer-
brand
relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
3
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
4
Contrefaçon et ostentation
Maître, Philippe
;
Perrino, Muriel
- In:
Revue d'économie industrielle
117
(
2007
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10003480994
Saved in:
5
If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn
;
Sojka, Jane Z.
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10008651283
Saved in:
6
Psychological and cultural insights into consumption of luxury Western brands in India
Eng, Teck Yong
;
Bogaert, Julie
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 55-75
Persistent link: https://www.econbiz.de/10003965737
Saved in:
7
Self-congruity,
brand
attitude, and
brand
loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
8
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
9
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Saved in:
10
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
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