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91
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
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92
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
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93
An empirical test of a theoretical model of problem-solving
Hall, Justin R.
;
Shaw, Eric H.
- In:
Journal of customer behaviour
16
(
2017
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10011859892
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94
Household purchasing productivity : concept and consequences
Shaw, Eric H.
;
Pirog, Stephen F., III.
;
Hall, Justin R.
- In:
Journal of macromarketing
40
(
2020
)
2
,
pp. 156-168
Persistent link: https://www.econbiz.de/10012213758
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95
Historical Research in the Journal of Macromarketing, 1981-2005
Jones, D.G.Brian
;
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
26
(
2006
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10007386964
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96
11th Conference on Historical Analysis & Research in Marketing (CHARM) Abstracts: The Romance of Marketing History
Witkowski, Terrence
;
Twede, Diana
;
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
23
(
2003
)
2
,
pp. 139
Persistent link: https://www.econbiz.de/10006884936
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97
Robert Bartels and the History of Marketing Thought
Shaw, Eric H.
;
Tamilia, Robert D.
- In:
Journal of macromarketing : examining the interactions …
21
(
2001
)
2
,
pp. 156-163
Persistent link: https://www.econbiz.de/10006898736
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98
New Dimensions in Marketing - Quality-of-Life Research
Sirgy, M.Joseph
;
Samli, A.Coskun
;
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
17
(
1997
)
1
,
pp. 132-134
Persistent link: https://www.econbiz.de/10006923672
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99
Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times
Coskun Samli, A.
;
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 126
Persistent link: https://www.econbiz.de/10006937929
Saved in:
100
The First Dialogue on Macromarketing
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10006937949
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