Business researchers have begun to pay attention to how an individual's share ownership in a publicly-listed company may influence his/her repeat patronage towards the company's products and services. This article investigates the influence of share ownership on repeat patronage, in conjunction...

There has been increasing research interest in the fact that individuals who own stocks of public companies may also act as the same companies’ customers, buying their products and services. This article studies the relationship between an individual’s stock ownership and his/her customer...