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Schmitt, Bernd
96
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19
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17
Schmitt, Bernd Herbert
9
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7
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Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
2
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
3
Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
Saved in:
4
Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd
;
Schmitt, Bernd H.
-
2003
Persistent link: https://www.econbiz.de/10001713030
Saved in:
5
Kundenerlebnis als Wettbewerbsvorteil : mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten
Schmitt, Bernd
;
Mangold, Marc
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002353578
Saved in:
6
The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
Saved in:
7
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
8
Einblicke, Rückblicke, Ausblicke : ein Interview mit Bernd Schmitt
Schmitt, Bernd
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 45-46
Persistent link: https://www.econbiz.de/10011410717
Saved in:
9
From atoms to bits and back : a research curation on digital technology and agenda for future research
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 825-832
Persistent link: https://www.econbiz.de/10012120934
Saved in:
10
Speciesism : an obstacle to AI and robot adoption
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012229445
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