Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What makes strategy making acr...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
17,556
Brand management
17,500
Markenführung
17,086
Success factor
15,524
Consumer behaviour
8,419
Konsumentenverhalten
8,359
Markenimage
7,159
Brand image
7,069
Markenartikel
5,297
Brand
5,291
Deutschland
4,583
Germany
4,233
Beziehungsmarketing
3,246
Relationship marketing
3,240
Markenpolitik
2,196
Sales promotion
2,021
Social Web
1,981
Social web
1,978
Verkaufsförderung
1,949
Marketingmanagement
1,935
Marketing management
1,902
Online-Marketing
1,872
Theorie
1,860
Theory
1,841
Internet marketing
1,835
Strategisches Management
1,808
Unternehmensgründung
1,719
Unternehmenserfolg
1,693
USA
1,609
Business start-up
1,599
United States
1,541
Firm performance
1,494
Innovation
1,440
Strategic management
1,419
Marketing
1,407
Werbewirkung
1,334
Advertising effects
1,319
Innovationsmanagement
1,314
KMU
1,284
SME
1,277
more ...
less ...
Online availability
All
Undetermined
11,804
Free
4,988
Type of publication
All
Article
23,322
Book / Working Paper
16,104
Journal
50
Other
9
Type of publication (narrower categories)
All
Article in journal
17,322
Aufsatz in Zeitschrift
17,322
Aufsatz im Buch
5,009
Book section
5,009
Hochschulschrift
2,726
Thesis
2,077
Graue Literatur
1,803
Non-commercial literature
1,803
Case study
1,296
Fallstudie
1,296
Working Paper
1,238
Arbeitspapier
1,091
Collection of articles of several authors
929
Sammelwerk
929
Aufsatzsammlung
715
Ratgeber
529
Guidebook
445
Dissertation u.a. Prüfungsschriften
430
research-article
333
Bibliografie enthalten
270
Bibliography included
270
Lehrbuch
259
Textbook
223
Conference paper
199
Konferenzbeitrag
199
Konferenzschrift
189
Reprint
152
Handbook
135
Handbuch
135
Conference proceedings
112
Interview
68
Collection of articles written by one author
61
Sammlung
61
review
57
Systematic review
54
Übersichtsarbeit
54
non-article
52
review-article
52
Fallstudiensammlung
50
Article
48
more ...
less ...
Language
All
English
28,120
German
10,682
Undetermined
589
French
91
Italian
46
Polish
18
Russian
16
Spanish
14
Swedish
11
Lithuanian
5
Dutch
5
Portuguese
5
Danish
4
Serbian
4
Indonesian
2
Norwegian
2
Romanian
2
Slovak
2
Valencian
1
Croatian
1
Kazakh
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
141
Burmann, Christoph
136
Baumgarth, Carsten
94
Meffert, Heribert
89
Bruhn, Manfred
75
Huber, Frank
74
Ahlert, Dieter
73
Melewar, T. C.
73
Heinemann, Gerrit
59
Keller, Kevin Lane
59
Bauer, Hans H.
53
Homburg, Christian
50
De Chernatony, Leslie
47
Balmer, John M. T.
46
Tomczak, Torsten
46
Wiedmann, Klaus-Peter
43
Bang, Nguyen
40
Phau, Ian
39
Sattler, Henrik
39
Gemünden, Hans Georg
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Schmidt, Holger J.
38
Langner, Tobias
37
Völckner, Franziska
36
Foroudi, Pantea
34
Wirtz, Bernd W.
34
Fournier, Susan
33
Ind, Nicholas
33
Kreutzer, Ralf T.
33
Uggla, Henrik
33
Herrmann, Andreas
32
Vrontis, Demetris
32
Gupta, Suraksha
31
Iglesias, Oriol
31
Kernstock, Joachim
31
Rajagopal
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Fritz, Wolfgang
30
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
354
Haufe-Lexware GmbH & Co. KG
52
Verlag Dr. Kovač
40
Springer-Verlag GmbH
39
Books on Demand GmbH <Norderstedt>
33
Verlag Franz Vahlen
32
National Bureau of Economic Research
31
Wiley-VCH
29
Gesellschaft zur Erforschung des Markenwesens
26
Université Paris-Dauphine (Paris IX)
23
Springer Gabler <Firma>
21
Harvard Business Review Press
20
IGI Global
19
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
17
Redline Verlag
17
Shaker Verlag
15
Campus Verlag
14
Springer International Publishing
14
UVK Verlagsgesellschaft mbH
14
Center for Urban & Real Estate Management <Zürich>
12
De Gruyter Oldenbourg
12
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
epubli GmbH
12
Edward Elgar Publishing
11
NetLibrary, Inc
10
Fachhochschule Reutlingen / European School of Business
9
GABAL-Verlag GmbH
9
Helmut-Schmidt-Universität
9
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
Econ Verlag
8
Erich-Schmidt-Verlag <Berlin>
8
FinanzBuch Verlag
8
Friedrich-Schiller-Universität Jena
8
HAL
8
Nomos Verlagsgesellschaft
8
RWTH Aachen
8
Gottfried Wilhelm Leibniz Universität Hannover
7
Munich Business School
7
Tredition GmbH <Hamburg>
7
more ...
less ...
Published in...
All
SpringerLink / Bücher
815
Journal of business research : JBR
747
The journal of brand management : an international journal
567
The journal of product & brand management
400
Journal of retailing and consumer services
349
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
177
Gabler Edition Wissenschaft
176
European journal of marketing : EJM
150
Research
149
Psychology & marketing
136
International journal of hospitality management
135
International journal of project management : the journal of The International Project Management Association
131
Journal of Product & Brand Management
127
Journal of strategic marketing
126
Springer eBook Collection / Business and Economics
123
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of marketing management : MM
121
Journal of marketing communications
120
Asia Pacific journal of marketing and logistics
118
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
116
Journal of marketing
115
Marketing intelligence & planning
112
Harvard business review : HBR
111
Journal of promotion management : JPM
110
Harvard-Business-Manager : das Wissen der Besten
106
Strategic Direction
99
Journal of retailing
97
Marketing letters : a journal of research in marketing
94
The IUP journal of brand management : IJBRM
93
Journal of marketing research : JMR
87
Innovatives Markenmanagement
86
Journal of promotion management : innovations in planning and applied research
86
Tourism management : research, policies, practice
81
Business horizons
80
Journal of advertising research
80
Cogent business & management
78
The service industries journal
75
Journal of fashion marketing and management
73
more ...
less ...
Source
All
ECONIS (ZBW)
36,114
USB Cologne (EcoSocSci)
2,111
Other ZBW resources
620
EconStor
254
RePEc
249
USB Cologne (business full texts)
70
BASE
51
OLC EcoSci
15
ArchiDok
1
more ...
less ...
Showing
31
-
40
of
39,485
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
A comprehensive model for implementing succession management system : a grounded theory approach
Hous, Mahmood Danyali Deh
;
Allameh, Sayyed Mohsen
; …
- In:
International journal of business excellence
16
(
2018
)
3
,
pp. 362-383
Persistent link: https://www.econbiz.de/10011966973
Saved in:
32
Unternehmerische Herausforderungen : Entwicklung und Validierung eines Prozessmodells zur Risikooptimierung im Gründungskontext
Goebel, Alexander
-
2018
Persistent link: https://www.econbiz.de/10011862236
Saved in:
33
Family businesses' growth : unpacking the black box
Seibold, Laura K. C.
-
2020
Persistent link: https://www.econbiz.de/10012162968
Saved in:
34
Success factors of organizational resilience : a qualitative investigation of four types of sustainable digital entrepreneurs
Isensee, Carmen
;
Teuteberg, Frank
;
Griese, Kai-Michael
- In:
Management decision
61
(
2023
)
5
,
pp. 1244-1273
Persistent link: https://www.econbiz.de/10014252058
Saved in:
35
Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
Saved in:
36
Restarting MSMEs and start-ups post COVID-19 : a grounded theory approach to identify success factors to tackle changed business landscape
Varma, Deepkumar
;
Dutta, Pankaj
- In:
Benchmarking : an international journal
30
(
2023
)
6
,
pp. 1912-1941
Persistent link: https://www.econbiz.de/10014321914
Saved in:
37
Agile project portfolio management as a strategic enabler in the Brazilian marketplace : five case studies and one substantive theory
Alves, Eder Junio
;
Gonçalves, Carlos Alberto
- In:
International journal of managing projects in business
16
(
2023
)
3
,
pp. 475-495
Persistent link: https://www.econbiz.de/10014339591
Saved in:
38
Operational process stages of brand alliances : a case study from the reinforcing bar and the construction industries
Tsai, Chung-Ju
;
Lee, Tzong-ru
;
Yen, Szu-Wei
;
Hilletofth, Per
- In:
European business review : EBR ; the official journal …
27
(
2015
)
4
,
pp. 389-408
Persistent link: https://www.econbiz.de/10011378265
Saved in:
39
Employer brand management as boundary-work : a grounded theory analysis of employer brand managers' narrative accounts
Edlinger, Gabriela
- In:
Human resource management journal
25
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011440316
Saved in:
40
Conceptualizing the brand in social media community : the five sources model
Davis, Robert
;
Piven, Inna
;
Breazeale, Michael
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
