Employer brand management as boundary-work : a grounded theory analysis of employer brand managers' narrative accounts
Gabriela Edlinger (Research Group EBKOM, Department of Organization and Learning, University of Innsbruck School of Management)
| Year of publication: |
November 2015
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|---|---|
| Authors: | Edlinger, Gabriela |
| Published in: |
Human resource management journal. - Oxford : Blackwell Publ., ISSN 0954-5395, ZDB-ID 1119631-2. - Vol. 25.2015, 4, p. 443-457
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| Subject: | employer brand management | organisational sociology research | personnel departments - employees | social aspects | administration of HR programmes | personnel management - research | Personalmarketing | HR marketing | Personalmanagement | Human Resource Management | Markenführung | Brand management | Grounded Theory | Grounded theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1748-8583.12077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440316