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A Brazilian experience of customer retention and its key drivers in banking service rendering

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Brand-switching in Nigerian banks : evidence from critical incidents

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The challenge of banking services development : giving its rightful place to customer satisfaction

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Lately, the global banking services industry has faced numerous challenges: the digitalization, increased competition, the instability of monetary and foreign exchange markets, and the volatility of exchange rates. However, at present, banks are facing the greatest challenge of all that is,...

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