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The effects of service on multichannel retailers' brand equity
White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of service management 27 (2016) 2, pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
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The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho; Yoo, Jay Jaewon; Arnold, Todd J. - In: Journal of business research : JBR 122 (2021), pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira; Sunaryo; Surachman - 2023
Persistent link: https://www.econbiz.de/10014420177
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The influencing factors of customer satisfaction in mobile brands in Myanmar
Ba Nyar Eain; Ghosh, Abhijit; Chakkaravarthy, Midhun J.; … - In: Recent trends in business and entrepreneurial ventures, (pp. 199-211). 2024
Persistent link: https://www.econbiz.de/10015056614