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The role of corporate image in business-to-business export ventures : a resource-based approach
Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 752-760
Persistent link: https://www.econbiz.de/10008737509
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Theories of international trade, foreign direct investment and firm internationalization : a critique
Morgan, Robert; Katsikeas, Constantine S. - 2007
Persistent link: https://www.econbiz.de/10003583410
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Print advertising : type size effects
Pillai, Kishore Gopalakrishna; Katsikeas, Constantine S.; … - In: Journal of business research : JBR 65 (2012) 6, pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
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Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.; Katsikeas, Constantine S.; Vorhies, … - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
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Environmentally friendly export business strategy : its determinants and effects on competitive advantage and performance
Leonidou, Leonidas C.; Fotiadis, Thomas A.; … - In: International business review : the official journal of … 24 (2015) 5, pp. 798-811
Persistent link: https://www.econbiz.de/10011372710
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Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.; Katsikeas, Constantine S.; … - In: Journal of international marketing 21 (2013) 3, pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
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Assessing performance outcomes in marketing
Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, … - In: Journal of marketing 80 (2016) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10011458667
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When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent; Auh, Seigyoung; Katsikeas, Constantine S. - In: Journal of marketing 80 (2016) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10011507449
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An examination of branding advantage in export ventures
Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: European journal of marketing : EJM 45 (2011) 6, pp. 910-935
Persistent link: https://www.econbiz.de/10009231676
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How does relationship management infrastructure influence performance?
Jarratt, Denise G.; Katsikeas, Constantine S. - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 51-74
Persistent link: https://www.econbiz.de/10003831006