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How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
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Special issue: Methods in decision neuroscience
Reimann, Martin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009533013
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The dark side of social encounters : prospects for a neuroscience of human evil
Reimann, Martin; Zimbardo, Philip G. - In: Journal of neuroscience, psychology, and economics 4 (2011) 3, pp. 174-180
Persistent link: https://www.econbiz.de/10009534286
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Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex; Reimann, Martin; Castaño, Raquel - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
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The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research
Reimann, Martin; Bechara, Antoine - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 767-776
Persistent link: https://www.econbiz.de/10009272607
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Uncertainty avoidance as a moderator of the relationship between perceived service quality and customer satisfaction
Reimann, Martin; Lünemann, Ulrich F.; Chase, Richard B. - In: Journal of service research : JSR 11 (2008/09) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10003750015
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Updates on the connection between customer relationship management and commoditization
Martinez-Lira, Gustavo; Reimann, Martin - In: Commodity Marketing : Strategies, Concepts, and Cases, (pp. 215-236). 2022
Persistent link: https://www.econbiz.de/10013272006
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The influence of time and money on product evaluations - a neurophysiological analysis
Lehmann, Sebastian; Reimann, Martin - 2012
Persistent link: https://www.econbiz.de/10009539732
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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 257-277). 2012
Persistent link: https://www.econbiz.de/10009349519
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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407