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The third wave of marketing in...
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Consumer behaviour
78,690
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10,399
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9,470
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9,454
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7,601
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7,598
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6,590
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6,562
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6,033
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6,016
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5,548
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4,827
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4,639
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4,463
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4,438
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4,434
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4,433
Markenartikel
4,347
Brand
4,339
Electronic Commerce
4,242
E-commerce
4,068
Werbewirkung
3,591
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3,567
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3,553
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3,363
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3,349
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Han, Heesup
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97
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Huber, Frank
91
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87
Lusk, Jayson L.
85
Phau, Ian
85
Swoboda, Bernhard
85
Sheth, Jagdish N.
82
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81
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80
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79
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76
Usman, Osly
76
Foxall, Gordon R.
72
Loureiro, Sandra Maria Correia
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
66
Verhoef, Peter C.
66
Rudolph, Thomas
65
Agarwal, Sumit
64
Wansink, Brian
64
Schramm-Klein, Hanna
63
Janssen, Maarten C. W.
59
Paul, Justin
59
Chintagunta, Pradeep K.
57
Gröppel-Klein, Andrea
57
Jang, Soocheong
57
Laroche, Michel
56
Kenning, Peter
55
Ko, Eunju
55
Pantano, Eleonora
55
Rajagopal
55
Walsh, Gianfranco
55
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578
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146
OECD
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American Marketing Association
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Verlag Dr. Kovač
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IGI Global
32
Books on Demand GmbH <Norderstedt>
27
European Association of Agricultural Economists - EAAE
27
Institut für Demoskopie Allensbach
26
Information Resources Management Association
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Institut für Handelsforschung <Köln>
24
Edward Elgar Publishing
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European Centre for the Development of Vocational Training
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Christian-Albrechts-Universität zu Kiel
10
Forschungsstelle für den Handel Berlin
10
University of Western Sydney
10
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9
Commission des Comptes Commerciaux de la Nation
9
Deutscher Dialogmarketing Verband
9
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9
Erasmus Research Institute of Management
9
European University Institute / Department of Economics
9
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9
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Journal of retailing and consumer services
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Journal of business research : JBR
2,050
International journal of consumer studies
769
International journal of hospitality management
724
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
575
Journal of retailing
490
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486
NBER Working Paper
436
SpringerLink / Bücher
420
The international review of retail, distribution and consumer research
412
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
402
International journal of retail & distribution management
401
Management science : journal of the Institute for Operations Research and the Management Sciences
394
European journal of marketing : EJM
368
Journal of marketing research : JMR
358
The journal of brand management : an international journal
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing
329
Journal of marketing management : MM
321
Journal of international consumer marketing
320
Journal of travel and tourism marketing
319
Cogent business & management
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
Journal of fashion marketing and management
301
Marketing letters : a journal of research in marketing
299
Journal of marketing communications
296
Tourism management : research, policies, practice
293
European journal of operational research : EJOR
291
Journal of the Academy of Marketing Science
285
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Technological forecasting & social change : an international journal
271
The journal of services marketing
271
Journal of business ethics : JOBE
268
International journal of production economics
267
International journal of contemporary hospitality management
263
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830
EconStor
783
BASE
130
OLC EcoSci
52
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7
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91
Razvitie torgovli i torgovoj politiki v Respublike Krym v uslovijach transformacii chozjajstvennych svjazej : monografija
Reutova, V. E.
(
ed.
);
Jarošynsʹkyj, Oleh B.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011953666
Saved in:
92
A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
Chutani, Anshuman
;
Sethi, Suresh P.
- In:
Dynamic games in economics : [... 12th VW, held in …
,
(pp. 89-114)
.
2014
Persistent link: https://www.econbiz.de/10010395275
Saved in:
93
"Mass Customized Retailing" : eine strategische Option für das Informationszeitalter?
Hansen, Ursula
;
Hohm, Dirk
;
Mekwinski, Sven
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 253-271)
.
2002
Persistent link: https://www.econbiz.de/10001648506
Saved in:
94
Coupons als Instrument der Verkaufsförderung im
Einzelhandel
Bauer, Hans H.
;
Görtz, Gunnar
- In:
Handelsforschung
17
(
2003
),
pp. 107-126
Persistent link: https://www.econbiz.de/10001728867
Saved in:
95
Projektcontrolling für innovative Angebotskonzepte : das Beispiel Shop-Konzepte im Handel
Vogel, Stefan
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001585945
Saved in:
96
Eckpfeiler des
Handelsmarketing
Lerchenmüller, Michael
- In:
POS-Marketing : integrierte Kommunikation für den …
,
(pp. 131-147)
.
2001
Persistent link: https://www.econbiz.de/10001588806
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97
Marktbearbeitungsstrategien international tätiger Handelsunternehmen
Ferring, Natascha
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001607996
Saved in:
98
Electronic retailing
Ahlert, Dieter
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001670411
Saved in:
99
Der Nutzen des Internets für den stationären
Einzelhandel
Müller-Hagedorn, Lothar
;
Wierich, Ralf
- In:
Electronic business : theoretische Aspekte und …
,
(pp. 107-132)
.
2002
Persistent link: https://www.econbiz.de/10001671218
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100
Transformation des Marketing unter dem Einfluss des Electronic Retailing
Ergenzinger, Rudolf
;
Krulis-Randa, Jan S.
- In:
Electronic retailing
,
(pp. 39-65)
.
2002
Persistent link: https://www.econbiz.de/10001679092
Saved in:
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